How do you shift attitudes and change behaviour?
Posted: April 22nd 2011
While I’ve spent most of my working life grappling with this question from a marketing perspective, it is in my home life that I’ve learned most of the lessons I’m now using in my efforts to change the world.
As a Father of two, I get daily reminders of what works and what doesn’t in terms of shifting behaviour patterns.
For example, the other day I said to my 5 year old son:
“Don’t stick your arm out of the car window.”
You can guess what happened next.
But I don’t think this reaction is reserved for children. If someone says to you “Don’t think of a pink elephant”, does yours have purple polka-dots?
It does now.
“Don’t do it or else we’re all doomed” has been the primary approach from a majority of environmental and social movements for almost half a century… And, from what I can see, it hasn’t worked that well.
As with my 5 year old, it’s not what you communicate, it’s how you communicate it.
Thankfully, things are changing. Inspire Enterprise is proud to be a proponent of this paradigm shift – A shift from fear, guilt and alarmism to empowerment, motivation and inspiration.
Not only is it more effective, it’s a lot more fun.
Welsh academic Raymond Williams put it best when he said:
To be truly radical is to make hope possible, rather than despair convincing.
Wanna join in the fun?
Then whatever you do, don’t click “Get Involved”
Cheers
Paul
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