Canadians want green business

Canadians want green business

Posted: June 2nd, 2011

I happened upon this article on the Globe-net.com site.

http://www.globe-net.com/articles/2010/april/7/canadians-support-companies-with-green-business-practices.aspx?id=4746

The upshot of the article is that TD Canada Trust just completed a survey in late March with over a thousand Canadians – exploring the importance of “Green business” to them … the results are compelling:

• 38% of Canadians say “they want to buy from a business that cares about the environment.”
• an additional 20% want businesses to know that “if you’re not considering the environment, your business may suffer.”
• Over 25% of Canadians say “would consider paying more for goods and services if the company can demonstrate environmentally responsible business practices.”

Many companies recognize this and are working extensively on external programs to illustrate their commitment to green.

But are they living it in their day to day internal operations?

The general answer to this question is no. And usually for a couple of reasons:

1. There is a lack of people resource, so ‘being green’ either added to the already full job spec or taken up as a volunteer endeavour,
2. There is a lack of budget with the view being that an internal ‘green’ program’ is a cost with little or no return.

Inspire Enterprise is passionate about changing this. We provide the support needed to get programs happening (and succeeding!) and we do it cost effectively.

Our belief (born out through experience) is that changing the world at work makes business sense.

Let us prove it to you. Contact us.

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